Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies that don’t blog. Believe it or not, the benefits don’t stop there.
Drive Traffic to Your Website
A typical website has just a handful of pages. Once you move past the homepage, you might have upwards of five pages. This doesn’t allow a lot of opportunities for you to show up in search results. However, every time you create and publish a blog post for your small business, it’s one more indexed page on your website, which means one more opportunity for you to show up in organic search results and drive traffic to your website in an organic way.
Boost in Search Engine Optimization
All of the major search engines love fresh, relevant content, and small business blogging is one of the most straightforward and inexpensive ways for a business to accomplish this. When a business creates blog posts consistently, they are constantly providing Google and other search engines with fresh content to index. According to DemandMetric, blogs can result in a 434 percent increase in indexed pages and a 97 percent increase in indexed links.
This is also an opportunity for small businesses to insert those relevant keywords that consumers will use to search for their types of products and services, further increasing the chance that they show up in the results.
Long Term Results
Let’s say you sit down on Monday and one hour later, you have written a blog. It got 100 views and one lead that day. The next day, you get another 50 views and five leads, plus you see you have a new follower online. Each day that blog is out there, you have the potential for gaining new views, new leads, new sales. And this doesn’t stop. Since that post is now ranking, it means that for days, weeks, months and years to come, you can continue to get traffic from that blog post.
Establish Your Business as an Industry Expert
It doesn’t matter if you have one employee or ten thousand, blogging is a good way for your business to build trust and establish clout in your industry. By providing content that will be viewed as valuable, expert information, your potential customers get to see your knowledge as experience gained in your field, further convincing them to work with you. Over time, regularly writing useful and informative blogs will make you the “go-to” leader within your particular industry, leading to more sales.
Create Opportunities to Share
Blogging for your small business can also help you get discovered through social media. Every time you create a new article, you’re creating content that you or other people can share on social platforms which helps expose your business to a new audience that may not know of you yet. That blog can be repurposed in several ways online, making it a fantastic tool. It can serve as a social post, the topic of an email newsletter, a loose script for a webinar or podcast and beyond. You didn’t just write a blog post, you made a piece of long-term reusable content.
Connect People to our Brand
Brand awareness is an incredibly important element of marketing, and blog posting will allow you to show your followers a personal side of your business. You can open up your brand message and engage existing and potential customers in a way not possible through outbound marketing tools and techniques. Blogging will give others a deep understanding of your mission, standards, vision and personality as a company.
Before brushing off the idea of adding blogs to your marketing strategy, look at the big picture and your goals. Our team at Rooted Web always has your business front-of-mind, and we know how to create lasting content with deep industry knowledge. Let’s chat!
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