Posts by Samantha Prost
Unlocking the Potential of Employee-Generated Content
Authenticity and relatability are highly valued by online audiences. Traditional methods of promoting brands and attracting customers are evolving when it comes to digital marketing. At Rooted Web, we understand the importance of staying ahead of the curve and utilizing innovative strategies. One powerful approach we recommend is Employee Generated Content (EGC). This strategy involves…
Read MoreThe Symbiotic Relationship: How Social Media Powers Your SEO Success
When it comes to digital marketing, social media and search engine optimization (SEO) are often seen as separate entities. But both strategies have the potential to enhance each other’s success. Today, we will explore the symbiotic relationship between social media and SEO and how collaboration between the two teams can supercharge your SEO efforts. Understanding…
Read MoreMastering Real Estate SEO: Driving Online Success for Your Property Listings
When it comes to real estate, establishing a strong online presence is crucial for attracting potential buyers and sellers. To achieve visibility in search engine results and stand out from the competition, mastering Search Engine Optimization (SEO) is essential. Let’s delve into the realm of real estate SEO and provide actionable strategies for optimizing your…
Read More6 Underused Email Marketing Automations
Automated email is one of the biggest—and most under-utilized—growth opportunities in marketing. Small businesses in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit halfway through the sales funnel. Let’s look at six email marketing automations you should be using for your small business. Post-Purchase and Post-Shipment Emails Your…
Read MoreReddit Marketing: Is it Right for Your Small Business?
Finding effective online channels to promote your small business can be challenging. One platform that has gained significant popularity and proven to be a valuable marketing tool is Reddit. With its vast user base and diverse communities, Reddit offers unique opportunities to connect with potential customers, drive brand awareness, and generate valuable engagement. Let’s explore…
Read MoreUnleashing the Power of Engaging Content: Tips from Marketing Experts
Creating captivating content plays a pivotal role in driving successful marketing campaigns. In this blog post, we will share valuable insights and tips to help you craft engaging content that deeply resonates with your target audience. By implementing these strategies, you can enhance your brand’s online presence and forge meaningful connections with your customers. Understand…
Read More5 Design Tips for Epic Social Media Graphics
When the world is just a click away, social media has become an integral part of our lives. It has revolutionized the way we communicate, connect and share information with others. With millions of users actively engaging on platforms like Facebook, Instagram, LinkedIn and TikTok, social media has transformed into a bustling virtual stage where content…
Read More5 Things Marketers Need to Know about TikTok Search Ads
Despite TikTok’s explosive growth as a social platform, its performance advertising capabilities have lagged behind. But the increasing number of young people using TikTok as a search tool – almost 40 percent – has created a perfect opportunity for the platform to introduce search ads. Although TikTok is currently only testing search ads, the move…
Read MoreWhat is Apple Business Connect?
Apple recently launched Business Connect, a new feature that allows businesses to easily claim, customize, and optimize their information as it appears across apps such as Apple Maps, Messages, Wallet, and Siri. This tool has built-in features that offer directions, photos, contact information and special promotions for your business, allowing customers to easily access everything…
Read MoreChatGPT isn’t a replacement for your marketing team
Driven by the rise of ChatGPT, artificial intelligence (AI) has been the talk of the marketing world and beyond for the past few weeks—seriously, #ChatGPT has over 84,000 followers on LinkedIn. It’s understandable, too. With its ability to craft content with great efficiency, AI can be an amazing tool for your marketing. However, I’m…
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