Posts by Samantha Prost
10 Ways to Increase Engagement on Instagram in 2021
Ah, Instagram—one of my favorite social media channels of all time. The little sister to Facebook, this channel focuses on images and video to share experiences, products and information in a beautiful flowing news feed. But, as a business, just like any other social media channel, we have to think about it in a more…
Read MoreThe True Value of Social Media
There’s value in everything you do for your business, but maybe one of the most important things you can do is participate in social media. Not only does this get the word out about who you are and what you do, we as consumers want someone to connect with. There is a women’s clothing company…
Read MoreWill Facebook Hashtags Be Useful in 2021?
If you’re like me, the number of hours spent on Facebook each day is alarming. Whether it’s for work or personal use, my phone is attached to my hand looking at content. For us constant users, Facebook has been sending notifications about using hashtags to increase reach and adding info about looking at more posts…
Read MoreSomething’s Better Than Nothing, Right? Not In Web Design…
As much as it pains me to admit, I am a Millennial. Born at the end of the 80s, I grew up as technology did, and on occasion that makes me a bit of a website design snob. Not that I’m great at making them or anything, but when I go to a website, I…
Read More8 Reasons Why You Should Shop Small This Holiday Season
The Saturday after Thanksgiving is known as Small Business Saturday, a day to gather together, bellies full of leftover turkey, and head out to our local shops and eateries to support the little guys. We know it’s tough to get out of bed, but here are eight reasons why you should shop small this holiday…
Read MoreThe Mobile Apps Americans Can’t Live Without
Sometimes it feels like our phones are another appendage dangling at the end of our hands. Without them, we don’t feel complete. It’s been reported that 29 percent of smartphone users say they can’t live without their phones—which seems like a crazy amount—but I have to include myself in that number. The other day, I…
Read MoreReels Vs. TikTok: Who is the Winner for Businesses?
I’m obsessed with Instagram. Aside from my email, it’s the first thing I check before getting out of bed in the morning. In my eyes, Facebook is for work, Instagram is for fun. As an older Millennial, I use Snapchat as well, but that’s the extent of my social media game outside the office. But…
Read MoreDoes a Business Website Save You Money?
Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell. And I don’t mean a Facebook page that solely holds all your information—I mean a dedicated business website that either completes the sale, provides information about your product or service, or…
Read MoreSlow & Steady Wins the {Marketing} Race
The faster, the better, right? Our pizza should be delivered in 30 minutes or less. We hate waiting in the fast food drive-thru for too long. We don’t even want to sit through commercials anymore thanks to streaming services. Instant gratification is expected with everything. With the world at our fingertips, it’s the way of…
Read MoreSocial Backlash: Oops, Why Did I Say That?
We all make mistakes. Occasionally, your “PC” filter wasn’t on or you weren’t aware of a social rule, and you post something causing a social backlash. Or even worse—one of your employees does or says something out of your control that starts a spiral of negative activity online. What do you do?? Just remember, throwing…
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