Posts by Samantha Prost
The Right Social Media Platforms for Your Business
Social media can be daunting. It seems there’s constantly new social media platforms popping up, and once you’ve seemed to master one, it’s no longer popular and you have to learn something new all over again. Plus, some platforms are better for different business types, and it can be a pain to figure out the…
Read MoreDon’t Let Zoom Fatigue Get You Down
Ah… Zoom. It was THE app of 2020 and, as society shifts into a new way of doing business, it looks like it’s here to stay for quite some time. As of March 2020, Zoom had over 2.13 million downloads, doubling the number of downloads from the month before. It has completely changed how some…
Read MoreSocial Media Sizes 2021
Did you know that the average attention span is now shorter than that of a goldfish? A goldfish can focus on something longer than we can, yet we consider ourselves at the top of the food chain. Let’s not focus on that too long (as if we could), and instead, let’s talk about what this…
Read MoreHow to Make Google Jobs Work for You
As pretty much every industry moves into a more digital world, new tools seem to pop up left and right. Some helpful, some a waste of your time, some so expensive you’d have to take out a second mortgage on your home to get past the free trial. Doing what you do best is also…
Read MoreHow to Make Your Nonprofit Website Successful
Selling a product or service can be hard, but at least the customer gets something out of it. They walk away with a new, tangible item in hand or a visible service that can be tracked and witnessed. It’s hard but doable. Now, think about selling something that can never be held or used. That’s…
Read More10 Marketing Newsletters We Love
It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…
Read MoreNonprofit Social Media Marketing
Every marketing team has challenges, but I might argue that nonprofit organizations have more than most. Not only do most nonprofits struggle with tight resources and small teams, but they also rely on the good will or generosity of others for their continued success—rather than sales of a product or service. How can you successfully…
Read MoreIt’s All Connected: Understanding the Internet of Things
I remember, when I was a kid, teachers would tell us to show our work on math problems because “we wouldn’t have calculators with us all the time.” I remember the days when I would take a cell phone, a camera and a Walkman on school field trips. I remember getting up to change the…
Read MoreWhat are Chatbots, and Are They Useful?
Back when I worked at a call center, people used to think the chat function on the client’s website was automated when, in reality, it was a person on the other side of the computer. This idea seemed odd since I knew we were real people, but after visiting website after website with the “Chat…
Read More10 Common SEO Mistakes We Hope You Aren’t Making
We all know SEO (search engine optimization) is important. But, did you know that finding and correcting some of these simple SEO mistakes could make a world of difference in your website’s search ranking? 1. Quantity of Links Over Quality More isn’t always better. One killer link could do so much more for your search…
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