6 Google Ads Shortcuts For Better Results With Less Effort 

Streamlining your PPC strategy is essential for maximizing efficiency and achieving optimal results. While managing Google Ads campaigns can be time-consuming, shortcuts and features can help you save time and gain insights faster. Here are six Google Ads shortcuts to help you enhance your performance and efficiency: 

1. Remove Duplicate Keywords 

Over time, as accounts evolve and undergo management changes, it’s common for duplicate keywords to accumulate, leading to inefficiencies and wasted ad spend. The presence of duplicate keywords can confuse Google’s algorithms, resulting in competition between your ads and driving up costs unnecessarily. Fortunately, Google Ads Editor offers a convenient tool for quickly identifying and removing duplicate keywords. 

With the duplicate keywords tool in Google Ads Editor, you can streamline your keyword management process and ensure your campaigns remain organized and optimized. This tool allows you to identify duplicate keywords across campaigns and ad groups, providing insights into areas where consolidation or elimination is needed.  

By eliminating duplicate keywords, you can improve the relevance and performance of your campaigns while reducing the risk of ad disapproval or serving conflicting messaging to your audience. 

2. Use Negative Keyword Lists 

Negative keywords are essential to any PPC strategy, helping refine targeting and prevent irrelevant clicks. However, manually adding negative keywords to individual campaigns or ad groups can be time-consuming and prone to oversight. To streamline negative keyword management, leverage negative keyword lists in Google Ads. 

Negative keyword lists allow you to group related keywords based on relevancy or theme, making applying exclusions across multiple campaigns or the entire account easier. For example, you can create negative keyword lists for broad categories such as “Competitor Names” or “Irrelevant Terms,” ensuring consistent exclusion criteria across your campaigns.  

By organizing negative keywords into lists, you can simplify your negative keyword management process and improve the effectiveness of your campaigns. 

3. Quickly Test Campaign Elements with Experiments 

Google Ads Experiments enable you to test changes to your campaigns quickly and accurately, allowing you to compare different elements such as ad copy variations or bidding strategies. By setting up experiments, you can make data-driven decisions and optimize your campaigns for better results. 

For example, you can create experiments to test the effectiveness of different ad headlines or calls to action. By running these experiments alongside your existing campaigns, you can determine which variations perform best and incorporate them into your ongoing strategy. 

Additionally, experiments can help you assess the impact of changes to bidding strategies, budget allocations or targeting options, allowing you to fine-tune your campaigns for maximum efficiency and ROI

4. Use Notations for Important Account Changes 

Keeping track of account changes and performance fluctuations is essential for effective campaign management. Google Ads Notations allow you to document significant events or modifications within your account, providing valuable context for future analysis. 

For example, you can use notations to log changes to campaign settings, budget adjustments or promotional activities. By documenting these events, you can maintain a comprehensive account history and identify trends over time. Additionally, notations can help you understand the impact of external factors such as holidays, industry trends or competitor activity on your campaign performance. 

By leveraging notations, you can gain deeper insights into your campaign performance and make informed decisions about future strategies. 

5. Add Audiences in Observation Mode 

Audience targeting plays a crucial role in reaching the right customers with your ads. Google Ads lets you add audiences to your campaigns and monitor their performance using observation mode. 

By analyzing audience data and insights, you can refine your targeting strategy and tailor your messaging to specific audience segments. This allows you to maximize the effectiveness of your campaigns and drive better results. 

For example, you can add audience segments such as “In-Market Shoppers” or “Past Purchasers” to your campaigns and monitor their performance over time. By analyzing how these audiences interact with your ads, you can identify opportunities to refine your targeting criteria and optimize your campaign performance.  

Additionally, observation mode allows you to gather valuable insights into audience behavior without restricting your campaign’s reach, providing a low-risk way to experiment with different audience segments. 

6. Review Insights & Recommendations 

Google Ads provides valuable insights and recommendations to help you optimize your campaigns and improve performance. By regularly reviewing the Insights and Recommendations tabs in your account, you can identify opportunities for optimization and stay informed about changes in your campaign’s performance. 

The Insights tab provides insights into your account’s performance as a whole or down to the campaign level, helping you identify areas for improvement or optimization. Whether adjusting bidding strategies, refining targeting options or optimizing ad creatives, insights provide actionable guidance for enhancing your campaigns. 

The Recommendations tab offers a wide assortment of recommendations tailored to your account’s specific needs. While not every recommendation may apply to your campaigns, reviewing these suggestions can help you identify areas for improvement and streamline your optimization process. By applying relevant recommendations, you can optimize your campaigns more efficiently and drive better results. 

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Automation is key to maximizing efficiency and achieving better results with less effort in Google Ads. Take advantage of Google Ads’ tools and automation capabilities to save time and focus on strategic decision-making for your campaigns. Ready to supercharge your Google Ads strategy? Contact Rooted Web today to learn how our PPC experts can help you achieve your advertising goals. 

Samantha Prost

Samantha Prost is a digital content writer with almost 10 years of experience who uses her upbeat and creative energy to write fresh, fun and custom content for our clients.

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