Website Project Kickoff

Basic Information

Primary Contact*

During the course of this project it's important for us to have one main contact that is speaking on behalf of the organization. This doesn't mean that others cannot be involved it just means that we need to get group feedback from the primary contact.

Company Name*

Email*

Office Phone*

Cell Phone

Company Website

Content Questions

Content Style and Grammar Guide

Unless requested otherwise, Recruiters Websites uses Associated Press (AP) style guidelines for website content. AP style, also known as journalistic style, allows for consistent guidelines in terms of grammar, spelling, punctuation and language usage. Its purpose is to promote uniformity for ease of reading and a common understanding.

AP style provides consistent guidelines for such publications in terms of grammar, spelling, punctuation and language usage. AP style also aims to avoid stereotypes and unintentionally offensive language.

Some things you might notice in your website copy:

Only proper nouns (people, places and brand names) and derivatives should be capitalized.
Capitalize someone’s title if it’s used before his or her name, but lowercase job descriptions.
Dates should be written in figures only, without these cute little add-ons (st, nd, rd, th).
Spell out a numeral at the beginning of a sentence
Spell out whole numbers below 10, use figures for 10 and above.
Use numerals for age.
Once you make you millions, you’ll have to learn a new rule: it’s written $1 million, $2 million, etc.
Percent is one word. When writing out percentages, use figures and the word percent: 5 percent, 100 percent. Repeat percent with each figure if you’re talking about a range: 4 percent to 5 percent.
Dates and times: For times, use am and pm (lowercase, no periods). 3 pm, 10 am. Always use a hyphen between times (2-4 pm). Write out full words for days of the week (Monday, Tuesday, etc.). Do not use abbreviations beyond extremely common and accepted abbreviations.
Except in an address, spell out any state names (do not abbreviate). When part of an address (with a ZIP Code), use two-letter postal abbreviations for states.
Directions: Lowercase north, south, east, west when they indicate compass direction. But if you’re talking about a region (she’s from the Midwest; it’s a Southern college), capitalize.
Use a single exclamation point to signal excitement.
Use commas to separate elements in a series, but do not put a comma before the conjunction in a simple series: The flag is red, white and blue. However, in a complex series of phrases, a comma may be needed: The main points of the blog post are to introduce AP style, teach bloggers and content marketers the basic rules, and help writers apply these rules to their work. NOTE: If you prefer the serial (Oxford) comma, we will make that adjustment to your content.

I Understand*

I understand the content style and grammar guide.

We want to set you apart from others in your industry. We do that by telling your story. What is your story?

In your own words, what service do you feel you provide?*

Considering that service, what value do you believe you add beyond what would be considered standard?*

Tell me about your team.*

Who do you believe is your target audience?*

What industries do you have an established brand or reputation within?*

Are there any industries you feel like your firm could organically expand into?*

Who is your ideal potential customer?*

What are three things you would say define your sales process? And after?*

Every business requires you to build relationships. How do you approach this interaction? Are you conversational or are you more direct?*

Considering the previous question how do you want this approach to be reflected in your website’s copy? What tone would you like it to set?*

When you are engaging with customers, do you notice yourself using any phrasing that has significance to you?*

What impact do you want to have on your industry? What do you feel you do better than anyone in your industry? Do you have a niche we can spotlight?*

Are there any companies, in your field or another, that you like the messaging of?*

Design Questions

What websites do you like and why?*

What websites do you NOT like and why? Which one of these do you dislike the most?*

What are some likes and dislikes of your current website?*

What colors do you like?*

Do you like movement or prefer static images?*

What type of images stand out to you and why?*

KICKOFF CALL - GETTING STARTED

Basic Information

Content Questions

Content Style and Grammar Guide

Design Questions